We were tasked with creating advertisiments for Volkswagen during the 1950's women revolution. The challenge was to make them in the design style of creative director Helmut Krone and in the copywriting style of Bill Bernbach.

Client: Volkswagen


Challenge: Market the VW Beetle to women in the 1950’s


Insight: Women are seeking individuality and self-expression.


Strategy: Show individuality and breaking away from the norm, relating with the feelings of women at the time.